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Luxury Beauty Entrepreneur | International Trade Specialist

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About

Accomplished entrepreneur and international trade specialist with expertise in establishing and scaling import-export operations within the luxury beauty sector. Successfully introduced and cultivated a portfolio of high-end South Korean skincare brands, including LG Household & Health Care's prestigious lines, to the discerning UK market. Proven ability to develop robust distribution networks, drive market penetration, and manage complex supply chains, positioning businesses for significant growth and competitive advantage.

Work Experience

Founder & Managing Director

Self-Employed | UK-Korea Cosmetics Import & Export

Dec 2025 - Present

London, England, GB

Spearheaded the establishment and growth of a specialized import-export business, successfully introducing high-end South Korean cosmetics and skincare brands to the UK market.

  • Established and cultivated exclusive import and distribution partnerships with LG Household & Health Care, successfully introducing three prestigious Korean luxury beauty brands (The History of Whoo, SU:M37°, O HUI) into the discerning UK market.
  • Built and expanded a robust B2B distribution network across the UK, engaging directly with key beauty salons and independent distributors to drive market penetration for luxury skincare lines.
  • Developed and executed tailored go-to-market strategies for each brand, leveraging unique product differentiators (e.g., royal court formulas, natural fermentation, skin science) to resonate with target consumer segments and achieve initial sales targets.
  • Managed end-to-end international supply chain operations, including import logistics, customs clearance, and regulatory compliance, ensuring efficient product delivery from South Korea to the UK.
  • Identified and capitalized on emerging market trends in K-beauty, positioning the business for sustained growth and securing a competitive edge in the UK's luxury cosmetics sector.

Languages

English , Korean

Skills

Business Development

  • Market Entry
  • Distribution Channel Development
  • Strategic Partnerships
  • B2B Sales
  • Market Research

International Trade

  • Import/Export Operations
  • Supply Chain Management
  • Logistics
  • Customs Clearance
  • Regulatory Compliance

Brand Management

  • Luxury Brands
  • Product Positioning
  • Go-to-Market Strategy
  • K-Beauty
  • Skincare
  • Cosmetics

Entrepreneurship

  • Business Strategy
  • Operations Management
  • Client Relationship Management
  • Negotiation
  • Problem-Solving

Product Knowledge

  • The History of Whoo
  • SU:M37°
  • O HUI
  • Korean Skincare
  • Anti-aging
  • Fermentation Technology
  • Herbal Skincare